What it isn't, though, is the kind of fists-in-the-air singalong that tends to work when sung by choirs of drunk people in football shirts.
It's a perfectly serviceable representative of the uplifting-yet-slightly-melancholy big ballad that's been one of pop's default settings since Coldplay became huge enough to be worth copying. But this year's, unveiled on Friday night's Sport Relief, is something of a nadir, a giant shrug of 'Will this do?' There's no bespoke song, just a rather grim cover of Take That's Greatest Day, supervised by Gary Barlow, featuring the vocal talents of, among others, Gary Lineker, a couple of Spice Girls, Pixie Lott, Eliza Doolittle and Katy B, who must have turned up at the studio, looked around at her companions, and wondered what had possessed her management to agree to this. World Cup songs – and almost all official football songs, if we're honest – are rarely anything to celebrate.
